Email Marketing
Email marketing is direct marketing which uses electronic mail (email) to deliver the message to the customer or potential customer. Once you have built your database you can leverage the power of email marketing to increase your business. Email Marketing gives you the benefits of personalising a marketing message, like you are speaking to one person, but sending it to your whole database.
You may be thinking the everyone is sending emails and they won’t work for your business. Yes the number of businesses sending emails has increased, however if done correctly you can see a significant increase in your bottom line. From sending as little as one email per month, you will eventually get calls from clients who have been receiving your newsletter and are now ready to make a purchase.
In order to send emails out effectively you require an email marketing system which manages your database, holds your templates and tracks your results. These systems have the advantage of:
- Instant – Send it at 2pm and your customer could be reading it at 2.01pm.
- Targeted – Send it to only the customers you want to send it to.
- Personalise – Personalise each email with your customer’s name, or a product they are interested in, etc.
- Branding – Can be created to suit your business branding so the look and feel will be familiar to your customers.
- Instant – Send it at 2pm and your customer could be reading it at 2.01pm.
- Targeted – Send it to only the customers you want to send it to.
- Personable – Personalise each email with your customer’s name, or a product they are interested in, etc.
- Measurable – See exactly who opened your email, and how many times it was opened.
- Branding – Can be created to suit your business branding so the look and feel will be familiar to your customers.
- Drives Traffic to your Website – Have a link from the email directly to your website.
- Creative – It can be visually appealing with graphics.
- Referrals – It is easy for readers to refer it on to others.
- Automation – You can set up a campaign and it will send out automatically when you want it to.
Brilliant Web Design use and recommend the following AWeber.
AWeber is used by over 90,000 businesses worldwide. It’s a flexible program which assists in building an online business. It has a double opt-in system which means that new contacts have to confirm their email. This is currently a requirement in the US and will eventually, we believe, be mandatory in Australia. If you already have a database your contacts will have to double opt-in when transferring to AWeber. While this could result in a drop in numbers, we have found that the quality of the database improves because those who remain on your list do so because they want to be there and get your updates.
Once your Email Marketing has been set up, it’s quick and easy to send out regular newsletters to your clients to help grow your business.
Email Marketing Package
This is what you get:
- A custom designed email newsletter template
- Setup and installation of newsletter template
- Setup your first list in AWeber
- Craft your first followup email and setup in AWeber
- Help you create and set up optin offer including optin box and additional pages on your website
- Provide with basic instruction to create your own newsletter
Investment: $399
